Online Training

Content Creation

It’s important to post regularly to keep your audience engaged and increase your brand awareness. However, some people find it hard to constantly come up with suitable content.

Content suggestions:

  • Post about any new services or programs you are offering.
  • Ask people to subscribe to your newsletter.
  • Celebrate the work anniversary of a long standing employee.
  • Tell your followers about any awards your organisation has won or important contracts they’ve obtained.
  • Re-post interesting articles (ensuring they align with the goals and values of your organisation).
  • Advertise events for organisations you support e.g. community days etc.
  • Set up a poll (e.g. asking what program people would like to see introduced at your Neighbourhood Centre).
  • Showcase any publications you have produced e.g. Annual Report.
  • Celebrate successes or happy events in your work place e.g. A mufti day to raise funds for Cancer Council.
  • Support charity or awareness days/events e.g. NAIDOC week.
  • Advertise positions vacant or calls for expressions of interest.


  • Always ensure that your content tone is suitable for your organisation.
  • Never use images that you don’t own or don’t have permission to use.
  • Size your images according to guidelines to ensure they display correctly.
  • Think about your target audience. Is your post suitable and attractive to your target market?
  • Keep a word document with content you use regularly to copy and paste into your posts (including hashtags). This will save you time and help you avoid spelling and grammatical errors.

Printable resource

  • Check out our printable content calendar of important dates here.


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